Websites for Professionals & Consultants

Find a corner of the internet to call home, especially for professionals such as private consultants, independent contractors, accountants, engineers, architects, surveyors, tutors, artists, authors, and others.

» Connect with Clients

You need is a place on the web where new clients can find you. You need a home on the internet for your brochure, portfolio, or resume so that people know what you're all about and why you're better than the competition. You need a professional presence that doesn't break the bank.

You need a website that will bring clients to you, allowing you to bill more of your time.

» Building Credibility

Your website will prove that you are the authority on your subject. With a little give and take, you can place a client at ease, convincing him that you do in fact know what you're talking about...and that you're worth your hourly rate.

A free sample of your expertise will let new clients warm up to you and your style. Like this website, your website can contain scores of useful and relevant information that serves to answer common client questions in order to build a sense of trust. You can even use your website to offer advice to new colleagues in your field, which is another way to prove that you know your material. Once clients believe that you're knowledgeable, they will be willing to reimburse you for specific answers to their questions.

As an example, imagine an accountant's website that openly advises scenarios when taxpayers should file the 1040 or 1040EZ. If the site is full of answers to commonly asked questions, the professional builds trust with the client. Eventually

- The client realizes he has found a source of quality advice
- The client sees evidence of a qualified professional
- The client understands that his situation is complex enough for him to seek outside help
- The client books a meeting on your calendar to get a professional opinion


A website can also make your e-mail address more professional, allowing you to upgrade from Jane_CPA@yahoo.com to jane.johnson@trustedtaxprep.com. Even your domain name will convey your weight in your field: you know that you'll get what you need from DivorceCounselor.net, but you know you'll have to keep hunting at PsychCounselors.com.

» 5 Steps to An Effective Website

You don't need bells and whistles--you need to sell your professionalism. All you need in a website is:

• A page listing your credentials and qualifications and what they mean
• A page listing your history and vision
• A page listing the tools you use, and why
• A page for testimonials from previous clients
• A page for general advice

» How the site stays effective

• Testimonials: After consultations, your old clients can submit positive testimonials that are automatically incorporated into your website
• History: Periodically, you can update your portfolio with your newest jobs, highlighting recent challenges you overcame
• General Advice: When client sentiment widely changes, you can respond to it and provide recommendations on your website
• Technology: Explain new methods or software that will help you lower prices
• Newsletter: Develop a loyal base and keep them apprised of current events and promotions

» Developing Your Brand with Promotions

Once you get your name in front of people, you need to keep it there. My websites feature opt-in mailing lists where casual viewers of your website can decide to sign up for news and discounts from your website. My background programming creates a private database of the email addresses, and each month the business owner can write up and send out an email newsletter. This helps to remind people of what you offer, or can expound on new initiatives. You can even offer promotion codes in your emails in order to bring traffic back to your site--the codes are instantly tied into your online order system.

» Maintaining Your new Website

You need to be running your business, not your website. That's where I come in. I work with you from month to month to make sure that your site is up and running and that backup systems are in place. Send me updates to images, text, newsletters, or inventory items and I will update them for you.

I provide dedicated support for small-business with quick turnaround--small business owners are always my top priority, meaning that their requests for updates are allowed to interrupt any other projects I may be working on.

» Get Started

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